Case study: Nielsen data for good – measuring to provide value to society as a whole
As a leading global information, data and measurement company, operating in over 100 countries, Nielsen’s community impact is a key priority: providing companies, nonprofit organizations, governments, the general public and a range of stakeholders with valuable information to successfully address the world’s most significant challenges.
Abstract
Sharing its expertise in data collection and analysis with governments, nonprofit organizations and other stakeholders, to create value for society as a whole, is a top priority for Nielsen. In order to achieve this challenging goal Nielsen took action to:
• collaborate, in a number of ways, with universities
• advance UN’s 17 Sustainable Development Goals (SDGs) through Project 8 (an online data collaboration platform)
• help Good World Solutions (a nonprofit social enterprise aimed at improving factory workers’ lives worldwide) with survey design
• enter into a strategic alliance with Special Olympics
Using the GRI Standards in order to maintain and increase the value of your company
With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives
By building trust your company creates loyalty and long-term commitment to its services and brands
