Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include: End your day on timePeople who say they can keep a secret usually can'tIt pays to overestimate your competitionThe best ideas cannot be stolenKnow when to say "It's none of your business"Get paid for thinking rather than doingTime in front of the customer is the best time of allBe wary of unanimous agreementNot every budget deserves your respectLearn the art of picking up the check
In ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interaction—intelligence, creativity, and efficiency—that have always meant the difference between success and failure.
