The Initial Coin Offering (ICO) or Token Sale, has made exponential strides to become the primary mechanism for todays blockchain startups to raise capital. By the end of 2017, over $2 Billion will have been raised this way, more than 10 times that of 2016!
As more and more blockchain companies compete for these crypto dollars, competition will start heating up. Marketing will move to center stage and it will be those founding teams who can build their fan base most effectively, that will come away with the biggest pots of capital.
This book sets out the marketing foundations founders can put in place immediately and then nurture each and every day. It's this type of disciplined approach that will always beat out the last minute flurry of PR and ad spend.
A publication by Crowd Builder
